Introducing Twitter Dashboard
Twitter just launched a stand-alone ‘Twitter Dashboard’ for Twitter business. If you are a business owner who hopes to leverage with Twitter, then this is the feature which you were always waiting for.
Why Twitter Dashboard
Twitter Dashboard could be a powerful tool in connecting with customers and community. With this new Twitter update you can schedule your tweets, check what people are talking about you and your business, check analytics and more.
For businesses, Twitter is a platform to share news, tell stories, and have conversations that support, educate, and delight their customers. It is a platform for authentic interactions – however we all know that making such connections isn’t feasible for businesses which have time and resource constraint. To overcome these hurdles, we now have ‘Twitter Dashboard’.
About Twitter Dashboard
Twitter Dashboard is designed to assist all the businesses. It will help businesses to connect with their customers and community.
Twitter Dashboard is available on web and iOS as an app. For web, you may use Twitter Dashboard at dashboard.Twitter.com. For iOS download, the iOS app from the App Store.
Note: The Twitter dashboard iOS app is only available in the United States as of now. We hope it will be rolled out for everyone soon!
Now let’s have a quick look on the how the dashboard is structured in the latest Twitter update.
The Home tab is divided into three parts – Home, Create and Analytics. These tabs are accessible from a menu bar present at top of the page.
Further the Home tab is again divided into three – About You, Your Tweets and Timeline. Details of each can be found further in the blog.
With the Create tab you can create and publish new tweets. Now the tweets can be scheduled through this interface. You can also check the number of times you tweeted in the past week.
The information provided in the Analytics tab is same as found on analytics.Twitter.com, the only difference being the way it is presented. The data includes your tweets frequency, engagement, the number of followers, visits and views and impressions. This information can be viewed for the past week, last 30 days and last 60 days. Along with the overall data for your account, you can also view analytics for a specific tweet. The data includes tally for impressions, replies, retweets, and likes.
We can say that Twitter has kept it simple and clean. We liked it!
Features of Twitter Dashboard
Check All Your Mentions at One Place
The first thing that you will see in the Dashboard is the About You feed on the home screen. The About You tab uses your @username and name as a search term to find what all is being said about your business.
The search term is editable according to your need. To edit, click on the Edit button and change accordingly. If the name or the business name is generic you must consider rephrasing it with a tightly themed keyword. Certain search terms can also be excluded as per your requirement for better results.
Monitoring Specific Keywords
If you want to track specific keywords important to your business, the new Twitter Dashboard has a feature for that known as custom feeds. Now you can set notifications based on specific keywords you want to be updated about. It will be helpful in being updated without missing anything important along with interacting with the possible audience and building new relations.
To create feeds:
- Via web – Click Add a new feed. Select Create a custom feed.
- On iOS – Click the gear icon present on the top most corner and then click on Create a custom feed.
- Add or exclude the term you want to monitor.
- You can also Add a title and Save it. The new feed will get loaded on the Home screen.
Creating Publishing and Scheduling Tweets
Now with the Twitter Dashboard, it has become easier to create, publish and schedule tweets all at one place. Earlier one had to depend on platforms like TweetDeck and Buffer to schedule tweets, but now Twitter has solved its long overdue problem of not having an inbuilt schedule mechanism.
Schedule via web:
- Click the Create tab on top.
- Compose your Tweet. Click the drop-down menu present beside the Tweet compose button and then select Schedule Tweet.
- Choose the date and time when you want to publish the Tweet.
- Click Schedule Tweet.
- The scheduled Tweet will now appear in the Queue, below the Create tab.
Note: To make changes or delete a scheduled Tweet, hover your mouse over the Tweet you want to update or delete and then click Edit.
Schedule through the iOS app:
- Compose your Tweet, then click the Next button.
- Select the ‘Schedule Tweet’ option.
- Choose the date and time to publish the Tweet.
- Click Save.
- Click Save once more, to see your scheduled Tweet in the Queue.
Get Ideas for Tweets
In the dashboard, you can get tips about what can be your possible next tweet. These custom tips will assist you in beginning conversations and interacting with your audience when you are not sure about what to Tweet.
Get Performance Overview
In the Analytics tab you can see the data about tweets which will be helpful in finding out what is working for you and what is not. The data includes metrics on the frequency of your tweets, engagement, visits and views, followers count, and tweet impressions. You can view this information from the past week, past 30 days, or past 60 days.
We recommend the Twitter Dashboard to all the businesses. Please let us know your opinion and concerns about this latest Twitter update.