While the world today can be seen heading towards dissociating physically, the obvious reason to it can be found in the growth of social media associations. The very essence of human nature, that is, socialization still stays intact on the various social media platforms.
Being a caterer of such platforms on behalf of brands and businesses, one has to undergo the daunting task of leveraging the huge potential of an engaged online audience. Talking about some of the best practices to earn a targeted audience in social media for a specific business type, nothing speaks louder than some tried and tested approaches which are as below:
- Making your presence subtle yet striking:
Presenting oneself through an apt bio is one of the first major steps in setting up one’s authentic presence on social media. Strictly being honest and avoiding exaggerating keywords helps both, the service provider and the audience. When you are clear about what you are providing, you’ll gain an audience that is interested only in the same.
- Build and portray value:
While an infant on a particular social media platform, one should focus on being heard first. Posting about your product from the very beginning and focusing on people to get to your website is a wrong approach. Being just promotional always may draw away fans and followers instead of attracting them. Generic interesting posts would serve the purpose of earning followers better in the initial phase. Later on with time, informative posts about the specific product and service can be made.
- Game in with money:
Well, saying that organic is dead would not be correct, denying paid strategies to be one of the factors would be an understatement. Actually the paid social media marketing is the ultimate game player. RG Logan, director of strategy at Carrot Creative, points out that social is an increasingly paid game endeavor. Logan’s suggestion to businesses those are serious about entering the social media is to allocate a budget specifically for social media.
For small businesses and start ups those can’t compete on a paid level, the key is quality over quantity and so the focus should be building the right audience. Providing value to most avid customers and making them a part of your social media campaigns can b equally effective. This can get you a network organically and build up credibility as well.
- Selection of Platform:
Not all social media platforms are meant for all kinds of businesses. Visually rich sites like Pinterest, Instagram and YouTube might make only certain businesses to flourish while other may just need text only platform like Twitter. An all purpose favorite platform for both kinds of requirements is Facebook and so there is no negligence to Facebook marketing services, to be the most apt one. Also the past surveillance concludes that investment on Facebook repays the most.
- 24-7 Presence
Social media is a 24-7 platform and hence a miss out on the presence by a social media manager can be a major miss out on an opportunity. In fact a customer is likely to be present on a social media platform during the off hours like night and weekends and an ideal social strategy shouldn’t be at halt completely during such peak timings.
Posting on social platforms should be consistent and the comments, retweets, reshares, etc. should be monitored round the clock to ensure engagement with the online community. As it is said, social media never sleeps, it should be evident.
- Gratification and giveaways :
Offering incentives in any field has always been fruitful. Setting up contests that offers gratification, boosts interest like nothing else on social pages. It creates brand affinity and valuable alarm about a particular brand and makes it talk of the town. Also, one stays connected with the page in a look for similar gratifications from the particular brand.
- Dependable hands for your Social Trigger:
An in house handling of brand page on social media ensures a dedicated, accurate, to the point, timely and cohesive release of information with the brand. On the other hand, many small businesses and startups don’t have sufficient time, resources and comprehensibility to devote proper strategy to social. So to take social media packages via an agency, that don’t just sound lucrative but well-versed in online marketing strategy may prove to accelerate your social media activities making it more effective.
Acquiring targeted audience in social media involves many more strategies that can be practiced only after brand specific in depth comprehensibility of the social media market scenario for that particular brand. But the basics that apply to all, have been summed up above. To state the rest would be an over statement as it is an ever evolving globe.