How to Make Social Media Marketing Work for Your Business

Do you know, a lot of businesses fail to make a mark on Social media? Although, they might boast of a strong social presence on “The Big Three”, they still may not be considered “Social”! Why, you ask? It’s quite simple. If you don’t engage…

Refine Your Facebook Audience For Better Ad Targeting

Posting creative and trendy content and still not getting the optimum reach? Maybe you are targeting the wrong audience. The reach of your Facebook page and adverts depends a lot on the audience you are targeting. Make sure to refine your Facebook audience to reach…

Everything you need to know about DARK SOCIAL

If you are wondering that the term ‘Dark Social’ refers to some kind of gathering of supernatural beings, we’ll forgive you. It’s not your fault! The term dark social does give a lot of eerie feel to everyone. Even in the world of social media,…

What Small Businesses Think Of Social Media Marketing?

The other day, I was having a discussion with one of my clients, and he asked me – what about the good old print and radio advertising, ain’t nobody got time for them? This got me curious, and after digging the internet for a while; I…

Social Media Simplified!

Whenever we ask small business owners – which platforms they use to market their product. In single breath they blurt out – Facebook, Instagram, and Linkedin. You see, we are on every platform, with a satisfactory smile on their face. Well, it is not just…

WTF A Literature Fresher Is Doing In A Social Media Agency?!

A literature Scholar Walking down the wide alleys of Dante and Shakespeare, weaving the verses of Wordsworth and Rossetti in mind and analyzing the ever changing, surreal ways of society during each period, here I arose as a Literature scholar. But well, Social Media? That’s unheard…

Content That Gets Your Brand Noticed!

There is a very popular saying that content is fire and the social media as a whole is gasoline. Strategically carved out content when channelized in the correct social media platforms can be highly beneficial for brands and especially for those who are new at…

Does Marketing on Facebook Make Sense for SMBs?

Yesterday, I was listening to music when I thought, why not stalk people on Facebook. Isn’t that something we do intuitively? Well I admit, I love doing that. Our generation is such that when we are idle, most of us love to fiddle with our…

5 Twitter Hacks You Aren’t Using (But Should!)

If you thought all there was to Twitter was going online every now and again and just putting in the hours every day towards following, replying, messaging, re-tweeting, and favoriting, boy you were where I was when I started out. The truth is,