Top 10 Things To Know About Google Digital Unlocked

digital unlocked

Google has taken a very important step to empower the small medium businesses in India. Google CEO, Sundar Pichai today announced Digital Unlocked – an initiative through which Google will help small and medium businesses in India to come online and grow their business with digital.

“In the event that we take care of an issue for India, we unravel it for the world,” said Sundar Pichai at the launch event of Digital Unlocked today.

According to him, Google Digital Unlocked has plans to touch the lives of around 51 million small and medium businesses in India. Also, the focus is on initiative helping to enable businesses at the start of their digital journey

Here are the top 10 things to know about Google Digital Unlocked:

  1. Digital Unlocked is launched to help around 51 million small and medium businesses in India to go online and get benefitted from it.
  2. Google will provide both online and offline training and certification under this program to assist the SMBs of India.
  3. The training is meant to guide SMBs on how to go online, need to be online, various digital marketing platforms such as Search Engine Optimization, use of search ads, analyzing their traffic etc.
  4. Google has partnered with Federation of India for Commerce Federation of Indian Chambers of Commerce & Industry (FICCI), and Indian School of Business, Hyderabad for training and certification.
  5. Any business with Internet access can join this program by Signing Up here: https://digitalunlocked.withgoogle.com/
  6. Google has launched Primer to provide training. Primer is an app and will teach SMBs skills to develop their business online. Primer works offline and is available on Play Store for download.
  7. Along with online training, Google also has its offline centers in Chandigarh, Haridwar, Jaipur and Bhuvneshwar, Jalandhar etc. Here it will offer eight-hour sessions to SMBs.
  8. Google has planned to conduct around 5,000 workshops across 40 cities in the coming three years.
  9. Currently, 23 topics based on Digital Marketing is included. Google has said that it will keep on adding new topics as required.
  10. Google has also announced to launch “My Business” in order to help SMBs in building their own websites from scratch. According to Google around 40,000 SMEs are listed on their search engine but not every one of them has their own website. Under My Business, Google will help SMBs create their own Mobile compatible websites.

Importance of Digital Unlocked for Small Medium Business

Small Medium Businesses in India who are not much tech savvy are going to be benefitted leaps and bounds with Digital Unlocked.

As per Rajan Anandan, Vice President, South East Asia and India” Less than 32 percent of small businesses in India have any sort of web presence, and a large number of small businesses don’t understand why they need to be online”.

With this program of Google, Small Medium Businesses will be able to unleash the true power of going digital. Not only will they understand the benefits of going digital but will also be able to cash them.

“Small businesses online have significantly larger market share outside their cities. SMBs that go digital end up employing more people than those that ignore online,” said Rajan Anandan.

Contribution of SMBs in Indian economy will help India’s GDP grow by 10%, as per the KPMG – Google study.

We at Solomofy are very excited with Digital Unlocked program and hope that SMBs will attain their true potential with this initiative of Google.

32 comments

  1. goDigitally · January 4, 2017

    Very useful for small business.!

  2. Sivadas · January 4, 2017

    Good

  3. Devaraj johnson · January 4, 2017

    Its was great to learn the Digital presence and need For every SMBs,

  4. richa · January 4, 2017

    Can anybody help me to get the link for the tutorial?

  5. GAURAV SRIVASTAVA · January 4, 2017

    I have cleared the certification program and got certified too

    • administrator
      Saumya Mishra · January 4, 2017

      That’s very good Gaurav, congratulations. So how do you like it?

    • NABADAY HALDER · January 4, 2017

      Great.

  6. Chetan · January 4, 2017

    Really nice Online Program organised by google!..

    Thank You Google

  7. Sudhir Wankhade · January 4, 2017

    How to join this program??

    • administrator
      Saumya Mishra · January 4, 2017

      Hey you can join it by signing up here: https://digitalunlocked.withgoogle.com/

      • mohammed sharin · January 4, 2017

        HI saumya, this is sharin, i want to sale my products online and have listed them to amazon but its not up to the mark,do u think it ie course
        would be helpfull for me.

        • administrator
          Saumya Mishra · January 4, 2017

          Yes, Sharin it definitely will. It is especially designed for businesses like yours. You must go for it.

  8. Sudhir Wankhade · January 4, 2017

    Pls give me details about it.

    • administrator
      Saumya Mishra · January 4, 2017

      Hi Sudhir, we have elaborated most of the details in our blog. If you need to enquire about something specific do let us know.

  9. Jagadish Prasad B · January 4, 2017

    It’s really very Nice. Finally, Today i got the certificate………..

  10. Swarup · January 4, 2017

    done with the google unlocked certification, the tutorials are good and informative.

    • administrator
      Saumya Mishra · January 4, 2017

      Hey, congrats.
      We will be very happy to hear more about how do you liked the program.

  11. Nikhil tiwari · January 4, 2017

    We will get a reall certificate?

    • administrator
      Saumya Mishra · January 4, 2017

      Yes you will. Once you complete the course you will get the certificate which you can download.

  12. Nikhil tiwari · January 4, 2017

    Digital unlocked gives u a reall certificate?

    • administrator
      Saumya Mishra · January 4, 2017

      Yes it does Nikhil.

  13. Trupti Nikam · January 4, 2017

    I have completed all lessons on Google primer app but the problem is, I don’t no how can I get certificate plz tell me about it.

    • administrator
      Saumya Mishra · January 4, 2017

      Hi Trupti,
      When you are done with the tutorial you will have to unlock the certification questions.
      Once you pass, you can download the certificate.

  14. monika · January 4, 2017

    can u help me, i want go to offline training, but form rule asking company name, and i am student but i want to learn So now what i do……..
    another problem dosen’t show any address where we have to go……..

  15. raghava · January 4, 2017

    I have unlocked it and got the certificate . If there is a practical fundamental tour with examples for each google tool like keyword planner and analytics by walking through and by building a website in general , then I think it will be more helpful to put it into practice

  16. raghava · January 4, 2017

    Therotical knowledge of fundamental of digital marketing is phenomenal . It’s a kick start for the beginners.

  17. SANJAY CHANEKAR · January 4, 2017

    It’s really helpful program for SMBs..I am doing digital unlocked..very soon it will complete. Thnx to Google.

  18. VISAL KK · January 4, 2017

    GREAT ….DOING 2ND LESSON.

  19. SANJAY CHANEKAR · January 4, 2017

    Today I Got the Google Certificate for Digital Unlocked…Thnx to GOOGLE

    • Denny · January 4, 2017

      How many questions were there at the last test to get certificate and was it easy ?